Meghan Markle and Prince Harry have been told the three things they need to do if they want to regain popularity in the UK and the US.

A PR expert says the Duke and Duchess of Sussex need a brand overhaul after their popularity in Britain plummeted to an all-time low, as revealed by a recent YouGov survey. A whopping 68 per cent of respondents expressed a negative view of Meghan.

In 2020, the Sussexes made headlines when they stepped back from their Royal duties and relocated to Montecito, California. Since their move, they’ve embarked on various projects and faced criticism for their outspokenness about their experiences within the British Royal Family.

Brand rebuild

Now, over a year since the release of Harry’s explosive memoir, Spare, a PR guru suggests it’s time for the couple to concentrate on rebuilding their brand.

Speaking exclusively to the Mirror, Lynn Carratt from Press Box PR proposed a recovery strategy for the couple. “It’s time for them to really focus on a brand rebuild which the couple are doing,” she said.

READ MORE: Prince Louis and Princess Charlotte’s ‘perfect’ Royal role models who are ‘spares to the spare’

How the Sussexes can win back the love of the British public has been unveiled ( 
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Getty Images for Sentebale)

Being open about their struggles

Lynn believes that the Sussexes could enhance their image by being more candid about their “struggles” for the couple to win back the hearts of the British public and how they can achieve this. She said: “To become more relatable to the British public, they could become more open about their everyday struggles and show themselves as working parents facing the same challenges as others would also help. We don’t need a constantly polished image.”

Focus on passions and don’t play on royal connections

Lyne added: “Meghan could increase her popularity by not constantly playing in her royal connections, like on her and Harry’s relaunched website. Their new TV shows focuses on their passions rather than their Royal past and could show a new side to the couple. The pair are also reported to be employing a new PR adviser and it would be useful for their publicist to advise their PR strategy to encompass the UK and USA media landscape to make the couple appealing in both sides of the Atlantic.

The couple have been offered advice by a public relations guru ( 
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Getty Images)
“Harry and Meghan will start making more public appearances as their brand rebuilds; they will also be on the outlook for new commercial deals. The couple should continue their rebranding; they need to be seen at the right events, associate themselves with the right brands and charities and start to build bridges with the Royal Family.”

Concluding her advice, Lynn said: “In the past year or so Harry has started to move out on his own and that is a good thing to see. For now the couple need to continue moving forward.”