The Reason NFL Took Taylor Swift’s Eras Tour Into Account When Planning New Football Schedule

Taylor Swift was the star of football season thanks to her romance with Travis Kelce, but is the NFL trying to recapture the magic by building their schedule around her Eras Tour? Here’s the truth.

After the “Karma” singer and boyfriend Travis Kelce went public with their romance last September, she frequently joined his mom and dad in the stands to cheer on his team the Kansas City Chiefs last season—including at the 2024 Super Bowl.

Now fans are speculating the NFL will try to orchestrate more cutaways of Taylor in the 2024-2025 season. But did the NFL plan their upcoming schedule around her Eras Tour stops to make sure she could attend games? According to MLFootball, NFL VP of Broadcast Planning Mike North said “the #NFL took Taylor Swift’s concert scheduling into account when making the 2024 schedule.”

However, as sports reporter Pete Sweeney pointed out, it wasn’t to make sure that the 34-year-old could make it to as many Chiefs games as possible, but rather to ensure the stadiums were available for games.

“North meant in terms of certain stadiums she is holding concerts in such as Miami,” he tweeted May 16 after attending North’s announcement. “Nothing to do with the Chiefs.”

So, when might we see Taylor cheering on the guy on the Chiefs again? Comparing the NFL schedule released May 15 to her Eras Tour itinerary reveals she could possibly attend his Sept. 5 and Sept. 15 games.

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It’s been no secret that Taylor’s presence at NFL games has caused quite a stir both for her fans and football fans. But as Travis’ brother and former Philadelphia Eagles center Jason Kelce pointed out, the coverage happens because the demand is there.

“The attention’s there because the audience wants to see it,” he told ABC affiliate WCPO 9 in February. “I mean, if people didn’t want to see it, they wouldn’t be showing it. I know that. She’s a world star, she’s the quintessential artist right now in the world, singer-songwriter, immensely talented, unbelievable role model for young women across the globe.”

He added, “I think that the NFL would probably be foolish not to show her.”

As for Taylor, the Grammy winner has explained that she could not care less if she’s been shown too much—she’s just there to support her man.

“There’s a camera, like, a half-mile away, and you don’t know where it is, and you have no idea when the camera is putting you in the broadcast, so I don’t know if I’m being shown 17 times or once,” she told TIME in a December interview. “I’m just there to support Travis. I have no awareness of if I’m being shown too much and pissing off a few dads, Brads, and Chads.”

For more of Taylor and Travis epic love story, just say yes and keep reading.

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July 2023: So, Make the Friendship Bracelets

Taylor Swift and Travis Kelce‘s love story began in July 2023, when the singer’s Eras Tour made a stop at Arrowhead Stadium in Kansas City, Mo.

As a huge Swiftie, the Kansas City Chiefs tight end caught the show with hopes of giving Taylor a friendship bracelet with his number on it. However, he failed to complete the pass due to her pre-show rituals.

“I was disappointed that she doesn’t talk before or after her shows because she has to save her voice for the 44 songs that she sings,” Travis shared on the July 26 episode of his New Heights podcast. “So, I was a little butt-hurt I didn’t get to hand her one of the bracelets I made for her.”

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Summer 2023: This Is Him Trying

After publicly recounting his fumble—a move Taylor would later describe as “metal as hell”—Travis decided to shoot his shot and invite the Grammy winner to watch the Chiefs play at Arrowhead Stadium.

“I threw it out there, I threw the ball in her court,” he shared on The Pat McAfee Show. “I told her, you know, ‘I’ve seen you rock the stage in Arrowhead, you might have to come see me rock the stage in Arrowhead and see which one’s a little more lit.’ So, we’ll see what happens in the near future.”

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August 2023: Enchanted to Meet You

Travis was rocking a mustache—which he debuted in August during training camp—when he was first introduced to Taylor.

As he later noted of the era, “That ‘stache and the 87 jersey was pretty iconic there for a little bit, and I had it when I met Taylor for the first time.”

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September 2023: Sparks Fly

By early September, a source close to the situation told E! News that Travis and Taylor were “texting and talking here and there.”

“It’s been very low-key,” the insider explained, “as he’s been in season.”

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September 2023: Cheer Captain

Accepting Travis’ invite, Taylor joined the athlete’s mom Donna Kelce at Arrowhead Stadium to watch him and the Chiefs take on the Chicago Bears. After the game, Taylor and Travis were seen packing PDA at a local bar.

Though folklore had it that it was the couple’s first in-person meeting, the “Karma” singer later clarified the two had spent a “significant amount of time” getting to know each other beforehand.

As Taylor noted, “We would never be psychotic enough to hard launch a first date.”

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October 2023: Team Up

As an indication that the relationship was heating up, Taylor brought her squad—including friends Blake Lively, Ryan Reynolds, Sophie Turner, Hugh Jackman, Sabrina Carpenter and Antoni Porowski—to watch the Chiefs play against the New York Jets at MetLife Stadium in New Jersey.

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October 2023: It’s Nice to Have a Friend

Another sign that Travis could be The 1? Taylor started bonding with Brittany Mahomes—the wife of Travis’ BFF and teammate Patrick Mahomes—in and outside of NFL games.

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October 2023: Welcome to New York

The couple took their romance to TV, making a surprise appearance on the Oct. 14 episode of Saturday Night Live. Their Big Apple takeover also included the after-party for the NBC sketch show and a date night at the Waverly Inn.

November 2023: Karma Is Her Boyfriend

During a bye week, Travis traveled down to Argentina to catch the South American leg of Taylor’s Eras Tour. Not only did the NFL star bond with Taylor’s dad, Scott Swift, at the Nov. 11 show in Buenos Aires, but he also got a special shoutout from the stage.

“Karma is that guy on the Chiefs,” Taylor sang, “coming straight home to me.”

After the show, the Midnights artist was seen running up to Travis backstage and greeting him with a passionate kiss.

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December 2024: Speak Now

Taylor addressed the lavender craze surrounding her appearances at Travis’ games.

“I’m going to see him do what he loves, we’re showing up for each other, other people are there and we don’t care,” she told Time. “The opposite of that is you have to go to an extreme amount of effort to make sure no one knows that you’re seeing someone.”

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December 2023: You, Who Charmed Her Dad

The music superstar turned Travis’ Dec. 17 game into a family affair, bringing her dad to cheer on her man.

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January 2024: All the Midnights

Taylor and Travis spent their first New Year’s Eve together, sharing a romantic kiss when the clock struck midnight on Jan. 1.

January 2024: Chosen Family

Continuing to bond with Travis’ family, Taylor hung out with his brother Jason Kelce and sister-in-law Kylie Kelce at the Chiefs’ game against the Buffalo Bills.

January 2024: Saved by the Perfect Kiss

Taylor joined Travis on the football field when the Chiefs won the AFC Championship, a victory that cemented the team’s spot in the 2024 Super Bowl. The couple shared a celebratory kiss before exchanging the L-word.

“Tay, I’m gonna enjoy with the guys,” he told her. “I love you—so much it’s not funny.”

February 2024: Super Bowl Champs

The pair locked lips on the field after Travis led the Kansas City Chiefs to victory on Feb. 11, 2024 in Las Vegas.

February 2024: TikTok Official

Taylor posted footage of Travis on social media for the first time Feb. 12, poking fun at how she took her parents clubbing with the athlete after the Super Bowl.