Jake Paul’s use of a fat suit has become the latest viral spectacle in the lead-up to his highly anticipated fight against Mike Tyson. What began as a casual remark from Tyson has now evolved into an essential part of Jake’s promotional strategy. But how did this fat suit gag begin, and is it losing its charm?

The idea originated at a press conference in New York last month, where Mike Tyson made a scathing remark about Paul’s physique. Tyson didn’t hold back, saying, “I don’t know if he is in his prime. He is fat. He should be lean and mean. He is fat and funky.” The comment sparked what would become Jake Paul’s comedic response.

Not one to shy away from trolling, Jake Paul responded with a viral video. In the clip, Paul donned a fake fat suit, lounging on a couch while devouring KFC, with Tyson’s “he is fat” remark playing in the background. “I am not fat. It’s heavyweight. F**k you, Mike,” Paul retorted as he munched on fried chicken. This video marked the beginning of a series of promotional stunts featuring the fat suit.

Since then, Paul has continued to incorporate the fat suit into various promotional content for his brands. The most recent video, shared on Instagram by Betr, featured Paul yet again in the suit, humorously titled, “More weight = More power.” In the clip, Paul tests his strength on his friend Derek, landing a body blow so hard it sends Derek crashing into a Ferrari, humorously smashing the window.

But was the hit really that powerful? Of course not. The video was a comedic stunt, with clever editing creating the illusion of immense strength. “I need a new Ferrari,” Paul said casually, hinting that the damage to the car was fake. The video also doubled as a plug for his betting app, with Paul encouraging viewers to “Download Betr and play Betr picks.”

Fans have been quick to comment on Paul’s fat suit antics. One fan jokingly asked if Jake Paul was “pregnant” due to his bloated appearance, while another quipped about Paul using the line on his girlfriend during an argument. Despite some finding the joke repetitive, others recognized the marketing genius behind it. As one commenter pointed out, “Y’all can’t tell he’s wearing a fat suit for attention & engagement online?!?”

While Paul’s fat suit gag is garnering plenty of attention, not everyone is impressed. Some fans criticized the video’s editing, with one disgruntled commenter saying, “Fire ur editor.” However, Jake Paul seems unbothered, focusing more on keeping the spotlight on his fight with Tyson.

While the fat suit gag may entertain fans, it’s doubtful it will have any effect on Mike Tyson’s preparation. Tyson, a seasoned fighter, has been training diligently for the November 15 fight at AT&T Stadium. His goal? To land a knockout punch that could derail Jake Paul’s aspirations of becoming a world champion.

Jake Paul’s antics, while entertaining, will likely need to be backed up by real skill in the ring if he hopes to stand a chance against the legendary Mike Tyson.

As the fight approaches, fans are eagerly speculating on who will emerge victorious. Will Jake Paul’s mind games pay off, or will Mike Tyson’s experience and raw power put an end to Paul’s rise? Share your predictions in the comments below!